Benjamin Custom Homes Branding

What makes a house a home? How do you make spacious feel cozy? Can elegance also be energy efficient? These are questions the creative duo at Benjamin Custom Homes (BCH) asks their clients, archi­tects, and themselves.

Like BCH, Compass believes thought­ful questions and active listening are key to capturing a brand’s essence. With a refreshed logo design and website, BCH’s updated branding now connects with clients on a personal level, allowing them to build fewer than a dozen custom homes each year. Proof that scarcity creates value.

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