Benjamin Custom Homes Branding
What makes a house a home? How do you make spacious feel cozy? Can elegance also be energy efficient? These are questions the creative duo at Benjamin Custom Homes (BCH) asks their clients, architects, and themselves.
Like BCH, Compass believes thoughtful questions and active listening are key to capturing a brand’s essence. With a refreshed logo design and website, BCH’s updated branding now connects with clients on a personal level, allowing them to build fewer than a dozen custom homes each year. Proof that scarcity creates value.


