Heggies Branding + Packaging
What the H? Heggies Pizza, a Minnesota favorite, turned to Compass Design when they landed a deal with Costco and needed new label design, branding, and packaging. The challenge was to reimagine their shrink-wrapped pizza into a two-pack box without losing its bold shelf presence.
Our solution was a custom-designed box in the shape of a giant H. This playful, functional packaging design showcased the product inside while shouting Heggies’ personality from the shelf.
