we listen. then we lead.
You can go anywhere with a good plan. And to be honest, we’re not the right fit for every company. We believe that when you try to speak to everyone, you end up connecting with no one. At Compass Design, an award-winning branding and packaging studio based in Minneapolis, Minnesota, we focus on what we do best: helping brands find their way and grow with purpose.
Brand
From established brands to startups, Compass Design dives deep to solve, shape, and bring your brand to life.
- See more- From established brands
- Positioning
- Naming
- Brand Architecture
- Messaging
- Brand Audits & Insights
- Brand Foundations
- Brand Strategy Development
- Identity Transformation
- Brand Style Guide
- Brand Launch & Activation
- Brand Campaigns
- Brand Creation
- Naming Systems
- Vision, Purpose, Values, Mission
- Messaging Frameworks
Packaging
From shelf impact to screen presence, Compass Design creates packaging that sells. We blend strategy, design, and production expertise to ensure your product looks as strong in-hand as it does online, across retail, e‑commerce, and every customer touchpoint.
- See more- Packaging Strategy
- Packaging Design Systems
- Label & Carton Design
- Dielines & Structural Layouts
- Packaging Refresh / Redesign
- SKU Extensions & Line Builds
- Retail & Shelf Optimization
- Print Production & Press Support
- Color Management & Print Specs
- Vendor Coordination
- Regulatory & Required Copy Support
- Mockups & Prototypes
- E‑commerce Packaging Imagery Support
- Digital Pack Adaptations (Amazon, Shopify, Web)
- Product Photography Direction & Styling Guidance
- Packaging Style Guides & Toolkits
Ongoing Support
Compass Design stays in your corner long after the brand and packaging are complete. We provide ongoing creative support to keep your marketing consistent, your assets organized, and your brand looking sharp across every rollout, promotion, and sales channel.
- See more- Point of Sale (POS)
- Retail Displays
- Signage & Environmental Graphics
- Packaging Mockups & Prototypes
- Rollouts & Product Launch Support
- Asset Management & File Organization
- Marketing Support & Campaign Execution
- Art Direction
- Copywriting
- Photography Direction
- Content Creation (Digital + Print)
- Sales Materials & Presentations
- Social Media & Ad Creative
- Vendor Coordination & Production Support
Strategy
From discovery to direction, Compass Design helps brands get clear before they create. We uncover what makes you different, define your positioning, and build a roadmap that guides every decision across brand, packaging, and marketing.
- See more- Brand Strategy & Positioning
- Competitive Audits & Market Research
- Brand Foundations (Vision, Mission, Values)
- Messaging & Voice Development
- Go-to-Market Planning
- Brand Architecture & Product Line Strategy
- Naming Systems & Product Naming
- Customer Journey & Touchpoint Planning
- Campaign & Content Strategy
- Creative Direction & Brand Alignment
- Strategic Workshops & Stakeholder Sessions
- Brand Roadmaps & Rollout Plans
We Get It
For over 30 years, we’ve built deep expertise in branding, packaging, and real-world execution. We’re not a full-service agency, and we’re proud of that. We specialize in visual storytelling backed by strategy, design that drives sales, and packaging that performs in the market.
From brand guides and rebrands to CPG packaging, label systems, skincare, beauty, and specialty product packaging, we understand what it takes to compete both on shelf and online. Our expertise also extends to point-of-sale and retail display design, helping brands stand out in crowded retail environments.
Rooted in the Minneapolis creative scene, we bring Midwestern clarity, craftsmanship, and creativity to every project. At Compass Design, we don’t just create visuals. We build brands, craft journeys, and deliver results.