The Starting Point

In a world full of chalky, chunky protein powders, SEEQ breaks through with a refresh­ingly clear, juice-like whey isolate protein that fitness enthu­si­asts will be SEEQing.

The Path

The right path was clear from the start. With a focus on trans­parency of design and clarity of message the brand’s true nature was revealed. 

The Destination

The power in this campaign was the focus on clear pro­nun­ci­a­tion of the brand name as well as the impact of its benefits.